Posted on Oct 21, 2009
Creative Review - Rory Sutherland at TED
"In his witty talk, titled Life Lessons From An Ad Man, Sutherland comes up with a unique way of improving the Eurostar journey, explains the concept of 'placebo education' and notes how Frederick The Great of Prussia rebranded the potato as an exclusive object, while making a general point about how many of life's problems could be solved by 'tinkering with perception'."
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